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Simplifying Business

MAN IAA Truck and Bus 2024

with Schmidhuber Brand Experience

At IAA Transportation 2024, MAN Truck & Bus presented its take on future mobility, with a strong focus on sustainability and the idea of simplifying business. The exhibition translated this into a clear and cohesive brand experience across the space.

I worked on the development of the key visual and its rollout across multiple touchpoints—from animatic to print — while also contributing to the overall visual concept to keep everything consistent and aligned.

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